Shree Naman Group forays into Indian mid-market hospitality sector

Mumbai-based Shree Naman Group has forayed into the Indian mid-market hotel segment with its newly launched brand Check Inn Hotels. The company has formed Check Inn Hospitality Services Pvt Ltd (CIHS) as its management arm for hotel operations under this brand. Check Inn Hotels will have three sub brands: Check Inn Express, Check Inn Premier and Check Inn Residences. Check Inn Express will be positioned in the budget and economy segment with about 40 – 75 rooms per unit. This select service model may not have a 24-hour coffee shop but will provide limited room service. The company plans to develop this model in business destinations and will charge Rs 2,500 to 4,500 per room rate. Check Inn Premier will be positioned higher than Check Inn Express brand and will be priced at a room rate of above Rs 5,500. The company will operate the Check Inn Premier brand only on management contracts while it is working on an own-and-operate model for Check Inn Express. The hotels will have about 75 – 150 rooms depending on the location. It will use this full service brand for hotels and resorts. Source:http://www.travelbizmonitor.com/shree-naman-group-forays-into-indian-midmarket-hospitality-sector-9686 Filed under: Builders/ Developers , Hotels/ resorts , New projects Tagged: hotels , Shree Naman Group