by Paul Joseph
April 30, 2010
City developers, who witnessed a revival of sales at hefty prices in the past six months, are now up against buyer resistance. With demand dropping like a stone, the sale of residential flats across segments has nosedived, property experts said. The drop is as high as 50% in some segments. Says Pranay Vakil, chairman, Knight Frank, property consultants: “It is a different dilemma. On the one hand, demand for land has begun. On the other, demand for residential prices is slowing down. The number is big, compared to last October-November. Those two months saw many flats being sold even as developers increased prices to almost the peak levels of 2008.’’ Sandeep Sadh of Mumbai Property Exchange says it is a weird situation. “In South Mumbai, where there are no new constructions, people are deferring buying due to high prices even in resale flats. In contrast, despite having a large number of flats available in the suburbs, buyers are unable to buy due to unrealistically high prices.’’ Sadh says his clients are sitting on the fence and have deferred buying till after August when prices may just become a bit realistic. While high property prices is the biggest reason, Anuj Puri, chairman, Jones Lang Lasalle Meghraj, says the increase in mortgage rates had added to buyer worries. “One reason (why sales picked up earlier) was that pent-up demand from end- users and investors got fulfilled,” Puri said. “By investors, I do not mean speculators, but those who want to rent property out or sell it after a few years. “Demand is now stagnant, which is right. But I fear that if prices go higher, it will result in sales dropping further. It will be a challenge for developers to tackle.’’ Experts believe the drop is significant for the peak season from March to May, when sales are usually high. During these months, prospective buyers come out in large numbers to purchase property for various reasons .Though they grudgingly accept that high property prices are leading to slower sales, developers seem reluctant to take the first step in reducing prices. “Sales have slowed down. Like other builders, I realise prices are high. But people seem to be accepting the rates, and bookings are happening. So, when will correction happen? I cannot say,’’ says Hiren Patel of Atithi Developers, and adds: “But one has to accept that input costs have increased. Prices of cement, steel and sand have increased four to five times. It is bound to have a bearing on prices.’’ Stating that sales have not been affected, Abhishek Lodha, director, Lodha Group, says high prices have affected the industry by 20%. This view was echoed by DB Realty. Venkatesh Iyer of Siddhivinayak Real Estate Consultants says the number of inquiries he gets seldom translates into actual sales. “People’s budgets have become constrained, as prices have increased exorbitantly. In Chembur, prices have jumped from Rs8,000 per sq ft to Rs10,000 per sq ft, to almost Rs14,000 in six months. High prices have affected the resale market the most, as owners find the next new flat to be more expensive,’’ said Iyer. A negative fallout of recent trends is that developers have increased the carpet area-to-built-up area difference to almost 50%. “This is a dangerous trend. There is no clarity on what rate developers have calculated the balcony area, terrace or storage room. Baring a few places, there is no mention of it in agreement papers. It is time the government brings clarity to the issue,’’ said Vakil.
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by Paul Joseph
April 30, 2010
Wadia Group chairman Nusli Wadia is diving headlong into the property business, putting his younger son Jeh Wadia in charge of projects for building malls, five-star hotels and upscale homes on the family’s sprawling land assets. Senior group executive Kaushik Kona was recently shifted from the corporate headquarters to head struggling low-cost airline GoAir so that the younger Wadia can fix his attention on the growing property business of flaghsip Bombay Dyeing, said two executives close to the group. The group’s renewed focus on property means that Bombay Dyeing, whose mainstay has long been textiles, is effecting a significant change in strategy . “It’s only a matter of time before Bombay Dyeing transforms into a property firm,” said a Wadia Group executive , requesting anonymity. Bombay Dyeing’s property business has been turning in profits while textile suffers from the twin effects of falling export orders and gnawing competition in the domestic market. The airline business is the brainchild of Jeh Wadia and has consumed much of his time since GoAir’s launch in 2005 when India’s middle class began to fly in swelling numbers, driven by affordable airfares. Turning the gaze at this juncture is a sign of the group’s lofty ambitions in realty. Even so, Mr Kona still reports to Jeh Wadia, the persons said. The polyester-to-property conglomerate will build a team of experienced professionals to assist Mr Wadia in the business. The group is hiring four expats, who cut their teeth in the Middle East property market, to head projects and design teams, though a senior expat who joined a few months ago recently quit. It has also poached senior executives from rival property firms. “Many executives from places like Dubai are joining us,” said the Wadia Group executive. Old group hands like Rustam Lawyer, who was part of the textile exports business for years, was recently transferred to the property division, said the persons familiar with the group’s plans. Nusli Wadia’s elder son Ness led the property business till he moved to spearhead the Indian Premier League team Kings XI Punjab. Durgesh Mehta, who is tipped to take over as joint MD of Bombay Dyeing from May 1, is part of the real estate review council that the group chairman formed last year to improve efficiencies. An e-mail questionnaire to Jeh Wadia’s office was not answered. His office said he was not in a position to talk as he was busy in meetings. The new team has a vast expanse of land to build the property business. Development of a mill plot in Mumbai, which used to house Bombay Dyeing’s textile factory, could top the agenda. Similarly, IT parks and a five-star hotel are in the works at a 50-acre plot in central Mumbai suburb Worli, which houses the group’s corporate office and Hardrock Café, said the executives. The group has already struck a deal to sell a new four-storey commercial building to Axis Bank, raising more than Rs 600 crore. It had constructed high-end homes at a property in Dadar and sold them to high-profile bankers and executives . “There is one more project in the offing,” said a property analyst. The Wadia family, which owns a 47.11% stake in Bombay Dyeing, is infusing more money into the company through a preferential issue of 3.96 million warrants. The money will be mainly used to fund the real estate business. The real estate business posted a profit before interest and tax of Rs 159.47 crore while the textile division reported a loss of Rs 65.98 crore for the year to end March. The property division also posted a profit of Rs 18.03 crore for the quarter to end December. Nusli Wadia had brought the textile business under the watch of Britannia managing director Vinita Bali to turn around its fortunes.
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