by Paul Joseph
June 1, 2011
What Shakti Nath, chairman of Logix Group , shows us with a swing of his arm is a stretch of barren land along the Noida expressway, holding out the promise of a home. We are building a sports city here. You can learn horse riding, or engage in fishing or even butterfly breeding, he says, pitching his project above competition. Nath, a real estate developer, knows these are difficult times — construction costs are rising, home loans are becoming expensive and the demandsupply gap is widening due to a supply glut. His bait for the buyer is therefore not just the home but the fishing academy and the butterfly breeding course that come with it. In a market, which is lacking the spur, leisure homes are just another way to lure the buyer. Some developers are offering interesting concepts and themes. You can send your kid to an inhouse cricket academy, control your home appliances from a distance with an Ipad-like gadget or jog on your terrace while its raining. Or you can hitch a ride on a speedboat in the adjacent marina and spend a lazy Sunday in the shade of a fruit orchard. Having a theme helps in creating differentiation in a market that has been deluged with launches of residential projects, say experts. If a certain themed project also involves a sufficient concentration of economic activity at its location, either in the vicinity or actually generated by the project, it is bound to generate end user as well as investor interest, says Sahel Pramendra , head-markets , Jones Lang LaSalle India , a real estate consultant. The unique selling point for a new apartment complex being built by IREO in Gurgaon is an innovative home control technology, whereby residents can control most aspects of their homes using a central console. With the iHome Pad, you can pre-set electrical gadgets like the washing machine , dishwasher or air-conditioning , remotely unlock the front door or control mood lighting. The company has maintained this unique feature in all adverts, knowing well it will force the buyer to at least explore the project , says Saurabh Raheja of Raheja Realty , a brokerage firm based in Gurgaon . Sports is a big differentiator. Jaypee Infratech, for instance, is building a sports city in Greater Noida , which includes a Formula 1 racing track and a full-sized cricket stadium. The 3C Company has recently announced its Sports Village , which will also have a cricket stadium, hockey, squash and even boxing. The 200-acre Logix Sports city too will have a golf course. We studied the sports city concepts in Dubai and other international markets to understand the right product mix. There is a big demand today for sports based infrastructure , says Nath. Across the expressway , Jaypee is building a 1,200-acre Wish Town, with luxury homes around an 18-hole and a 9-hole golf course. Wish Town will also have swan lakes, fruit orchards , meditation huts and gazebos. In Ahmedabad, Pranav Shah is building a golf property in Sanand, ahead of Tatas Nano plant. The project will have an 18-hole Jack Nicklaus designed golf course and around 800 farmhouses. But more than that we will have several lakes including one which will be bigger than the Vastrapur lake in Ahmedabad, says Shah, managing director of Navratna group. Such developments are a big draw, especially for the well heeled, but even the young want a space there. These new concepts catch the eye of the buyers, he says. Some of these projects have managed to garner additional demand for these developers even in a low market. Amrapali , which launched its unique sky bungalow concept in its Heartbeat City project about three months ago, has already managed to sell 870 of the 1,400 apartments it launched in the first and second phase. Homes in this project will have a private elevator entrance , a private garden and no common walls. The project offers an exclusive feel, says Shiv Priya, executive director at Amrapali Group .
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by Paul Joseph
November 12, 2010
Uncategorized
The 10:90 bubble’s going phut, contrary to the view of developers who were convinced that the innovation was a perpetual goldmine. The scheme, under which a real estate buyer paid only 10% of the property cost at the time of booking and 90% at the time of possession, was the buzz during the festival season. However, it was felt that such loans were risky for banks and so the Reserve Bank of India (RBI) stepped in and tightened the provisioning norms for such loans. Bank approval rates for these loans have fallen steeply since then, because of which it is the builders who are now staring at possible cancellations. Builders such as Indiabulls Real Estate (IBREL), Lodha Group and Nahar Group are among those to have floated this scheme. Analysts said banks were rejecting loans because buyers failed the eligibility norms. Less than a sixth of the loans for such projects were getting passed, an analyst said. “Such buyers are cancelling their bookings,” he said. Another Mumbai-based analyst with a foreign brokerage said some top builders stopped this scheme two-three weeks back. The RBI intervention would not have an impact on its sales since loans are yet to be sanctioned, he said. Many developers are charging Rs23,600-28,000 per square feet for these properties, he said, adding, “When oversupply brings down prices and buyers default on payments, banks will be forced to sell these properties at big discounts, which will burst the bubble.” Lodha Developers has sold 70 of the 100 flats it had put up for sale under this scheme, said R Karthik, senior vice-president – marketing, Lodha Group. The average cost of the 3000-4000 sq ft flats was Rs10 crore and a tenth of the buyers did not opt for the 10:90 scheme. “Our buyers have tied up with Axis bank, IDBI, HDFC and SBI. It was a short-term scheme to get people like CEOs and financial services professionals into this segment,” said Karthik. An official spokesperson of IBREL said the company has 300 bookings for its projects including SkySuites and Sky Forest, of which 100 clients have received loan sanctions, while 7 applications were rejected. A senior official of State Bank of India, the biggest home loan provider, said, “One developer had come to us, but we need a margin of 15%, corporate guarantee of the mortgage of the property and 25% equity for home loan. They had already tied up for mortgage with other consortiums so we did not tie up for this scheme. And we give loans in a 25:75 ratio and in some special cases at 15:85, but not beyond that.” That ruled out the 10:90 schemes. Banking sources said, “The agreement is clearly between the bank and the buyer, so if the developer tomorrow doesn’t pay or defaults, it is the buyer who has to pay up. Also, the sanctions have been very few as banks are becoming strict and only 10-15% sanctions have come from ICICI; HDFC’s sanctions are even lesser.” An analyst from another domestic brokerage said, “Some builders are giving loans through their non-banking finance company under this scheme. But what happens if cancellations start happening as loan approvals are so few? The revenue that they have already booked for the second quarter will go for a toss.” The problem with the 10-90 scheme is also that developers agree to pay interest only till the construction is completed. A buyer, on the other hand, gets possession only after the civic authorities give the occupancy certificate, pointed out an analyst with a foreign real estate consultancy. “So you have this one-year gap because OCs normally take that much time after the construction is complete. That would mean buyers will have to foot the interest bill for the period.” “If the developer is selling property claiming it would undertake interest subvention for that period, then the buyer should ensure that mentioned clearly in the agreement,” the aforesaid consultant said. Ambar Maheshwari, director of investment advisory services, DTZ, another consultancy, said, “The scheme has many fallacies right at the beginning. It’s the buyer who will have to pay if the developer defaults or delays the construction schedule. Also, here, the bank is taking the risk to fund such a project, which is generally bought out by investors.” Banks have also become wary of giving out such loans because their regulator, the Reserve Bank of India, looks down upon such lending practices. “So our management is not going to roll out the schemes in a huge manner,” said the official of a top public sectorbank.
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