by Paul Joseph
May 19, 2011
Indore-based Entertainment World Developers Ltd (EWDL), a leading mall developer in tier-II and III cities, plans to raise up to Rs 500 crore through an initial public offering (IPO) in the first quarter of FY13. The company has already filed a red herring draft prospectus (DHRP) with the markets regulator and will use the proceeds to develop more malls in smaller cities and towns, where demand for organised retail is growing rapidly. “We plan to hit the capital markets in the first quarter of the next fiscal. We have recently filed the DHRP, but we plan to have the public issue next year, by which time the company will attain a scale in terms of revenues and number of malls. We are looking at a 30 per cent dilution (of stake),” EWDL managing director Manish Kalani, said. The merchant bankers to the issue are ICICI Securities, Kotak Bank and Edelwiss, he said. The proceeds will be used for construction of ongoing projects and to buy back some of the convertible debt issued by a unit to funds run by ICICI Venture and Mumbai-based high-street mall developer Phoenix Mills, which owns a 40.3 per cent stake in the company. EWDL, which is also developing residential townships in smaller cities, plans to open 10 more malls by the end of this fiscal. Of these, five malls are under various stages of development and will open this calender year, EWDL CEO Arif Sheikh said. “We are doing extremely well in smaller cities due to our first-mover advantage and secondly, due to the 100 per cent lease model. The model is yielding good bottom-line for our retailers, whereas in the sale model, it adds to the top-line,” Sheikh said. EWDL is the only retail real estate developer in India that works on a 100 per cent lease model, meaning they only lease out and don’t sell the space, he added. The new malls will come up in Raipur, Jabalpur, Bhillai, Indore and Chandigarh with a total area under operation of 25 lakh square feet. At present, EWDL has three shopping malls, two in Indore and one in Nanded, with total area of 15 lakh square feet. The company devotes around 30-40 per cent of its total space in a mall for an entertainment and gaming zone, Sheikh said, adding that an area of around 1 lakh square feet has been used to set up a roller coaster in the upcoming mall in Raipur. With anchor retailers such as Big Bazaar, Max and Pantaloons, EWDL ties up with regional brands rather than national or international ones in smaller cities, which according them, is another reason why their malls have a good IRR of 27 per cent against the industry average of 19 per cent. The group is eyeing a consolidated revenue of Rs 700 crore in FY12 as against Rs 400 crore in FY11. It also plans to double its mall portfolio in the next 5 years.
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by Paul Joseph
May 16, 2011
Uncategorized
Puravankara Projects Ltd. will take a call on incoming the hospitality sector in 6-8 months and which segment to target would depend on the city and the site’s location, according to a top company official. “The company possessed properties in city centres that were suitable for hospitality projects. However, the organisation has put them on hold since its focus now was on residential projects ,” said the Joint managing director, PPL. While granting that the endless rising of the home loan interest rates may have a near-term impact on the industry, he did not expect it to discourage buyers from investing in home purchases particularly in the South. Puravankara, Joint managing Director, was speaking at a press conference to announce the upcoming project in Coimbatore . The company was asked, are they looking to expand in other regions in the county rather than being a South-focused player? Ashish said, PPL was ‘more an opportunity-driven’ company and it moved into southern cities because of the opportunities they provided. He added that the company would like to strengthen its presence in the South first. It has a joint venture project in Kolkata and also in Colombo.
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