royal-orchid

Hotel Industry increasing its Presence in Tier-II and Tier-III cities

by Paul Joseph June 15, 2011

With rising real estate prices, hotel companies in India are increasing presence in tier-II and tier-III cities through midmarket and budget segments. Low-cost hotels in smaller cities will see a growth of about 50% in the next four years, consulting and research firm HVS said in a report. The average per key cost of budget and mid-market hotels are about Rs 30-50 lakh compared with Rs 85 lakh to Rs 1 crore for first class and luxury hotels. Budget hotels break-even and turn profitable faster than their peers in the luxury space. Such an arrangement works better not only in terms of investment, but also in terms of returns. The return on capital employed (RoCE) of mid-sized hotels was more than 15% in the past five fiscals while larger peers such as Indian Hotels, EIH , and Hotel Leela Venture had RoCE of below 15%. To tap the growth opportunity in the budget hotels space in smaller cities, several foreign players have tied up with local hotels to increase presence in India. Intercontinental Hotel Group recently signed a joint venture with India’s Duet Hotels to launch the Holiday Inn brand. It would develop 19 properties in the initial phase. On the domestic front, segment leader Indian Hotels would have an inventory of about 48% in the mid-market and the budget hotels segment in the next 2-3 years. Mid-segment hotels companies such as Royal Orchid Hotels , Kamat Hotels , and Taj GVK Hotels & Resorts are also expanding presence in tier-II and tier-III cities. High occupancy rates and revenue per room and low debt will drive growth of mid-sized hotels in the coming years. Mid-sized hotels have an average occupancy rate of 68% and revenue per room of Rs 4,624. Most of these companies are operating at low debt helped by a new business model and restructuring exercises. Also, the rise in foreign tourist arrival in India will boost revenues for budget hotels in smaller towns. Foreign tourist arrivals in May were up 7% from the previous month, government data showed.

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Parsvnath Developers to Focus on Hospitality and Residential Development

by Paul Joseph March 21, 2011 Uncategorized

Real estate company Parsvnath Developers said it expects three hotel properties — in Shirdi, Mohali and Lucknow — to become operational next fiscal. The company, which had already ‘scaled down’ its original plans, is going slow on its hospitality blueprint. The current focus, it claims, is to finish 80 million sq ft of space that it is developing across 52 projects, mostly residential. “We are not going aggressive on hospitality…few of the properties are under construction, and for the rest the process of approval and sanction has not started. We are going slow because our major focus is on execution of 80 million sq ft,” Parsvnath chairman, Pradeep Jain told Business Line. Parsvnath has roped in ITC to manage the three hotels that will come up next fiscal. The three properties have a combined capacity of over 260 rooms. While Mohali will be a 5-star hotel, Lucknow and Shirdi are 4-star and 3-star properties respectively. The three properties are under various stages of construction, he said, adding that the company anticipates a strong demand in the three locations given the shortage of hotel rooms. At the height of the property boom, Parsvnath had outlined a bold hospitality strategy and had tied up with two hotel chains, Fortune Park Hotels Ltd (a subsidiary of ITC) and Royal Orchid Hotels, to manage and operate its proposed properties. As per the company’s Web site, ITC’s FPHL was to manage and operate 50 hotels developed by Parsvnath Hotels Ltd, the hospitality arm. Three years and a downturn later, the company has reset its expectations for hospitality space although Jain is reluctant to term it a ‘scale down’. “When we were in aggressive mode, we were thinking of 50 hotel properties. But now are looking at 15 — all of these are part of integrated township or mixed development. The figure of 50 (hotels) was only a plan….We had said from 15 we will go to 50…but we are not acquiring land aggressively,” he said. Moreover, the hospitality special purpose vehicle (SPV) with Royal Orchid Hotels is still operational but there has been no acquisition of land under it. “We formed an SPV with Royal Orchid Hotels to acquire some hotel property. But after the global slowdown both partners decided not to acquire any property… We formed the SPV with a small capital and only if we had acquired (land for hotels) we would have had to invest. However, we do not want to disturb the SPV, for now, and if a good opportunity comes our way, we may go ahead,” he said.

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