by Paul Joseph
October 1, 2010
The world leader in real estate brokerage RE/MAX today announced the opening of its 100th office in India. RE/MAX has been able to achieve this landmark in a record time of less than year of operations. With the huge footprint the organization is all geared up to meet the real estate needs of the huge and growing retail segment. With organized entrepreneurship moving from Metros to Tier 2 & Tier 3 cities, the company’s rapidly growing network of offices has emerged as a preferred real estate solution providing network among various domestic brands and their franchisees. RE/MAX India has witnessed phenomenal growth across the length and breadth of the country and is growing every passing day. On this occasion Mr Sam Chopra, Director, RE/MAX India said – “As a real estate franchising company our biggest strength is the Network Value proposition which facilitates more choice for the customer and reduces the turnaround time – as a result, we are able to position ourselves as a preferred marketing partner for many National & International Developers. In turn, any Franchise Partner who joins us enjoys unmatched inventory, nationwide network, world class training, most advanced real estate technology & the power of a global brand.” The company is also continuously tying up with many Regional and National Developers including DLF, Omaxe, Earth Infra, Vigneshwara, Marg Properties, Unitech, Marg, Sahara Developers, Radhey Builders, City Square, Alliance Group and many more. Most of these tie-ups are Exclusive Mandates where a part of the Project is exclusively marketed by RE/MAX Network of Offices. Mr. Chopra adds – One of our key USPs is the micro-enterprise model which helps us expand reach and penetrate more effectively in the real estate brokerage market which is universally local in nature. Our presence also helps us position ourselves to the level of Underwriters in terms of the deals / offering in the primary property market because of the tremendous intra-network referral opportunities. In just about an year we have been able to open about 5-10 offices in almost all the major cities including Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Ahmedabad, Chandigarh, Pune, Jaipur, Nagpur, Amritsar, Bhopal, Vadodara, Coimbatore, Vijaywada etc and that has helped us emerge as a Preferred Marketing Partner for many leading developers and we would continue to be as the network keeps growing. The Delhi Headquartered Master Franchise has won the prestigious Master Franchisor of the Year in Real Estate at Franchise Plus awards 2010. Early this month, RE/MAX India was also awarded as the Startup of the Year at Franchise India & Zee Business Small Business awards in Mumbai for registering a 600 percent growth in the first year of its operations. RE/MAX is also planning to organize India’s first Realty Exchange for Brokers which will be a 14 day Industry Event covering different facets of the industry. This will also include a world class Real Estate Brokerage Education chapter to India’s first Developer to Broker Property Exposition.
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kolkata,
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by Paul Joseph
September 23, 2010
Uncategorized
High prices and rising mortgage rates are hurting demand in India’s once-booming housing market, jeopardising a pipeline of about $6 bn in initial public offerings (IPOs) from Indian property companies. The real estate firms are seeking funds to finance land acquisitions and lock in runaway land prices but their IPOs are faced with the prospect of poor investor response. “All the big developers (with IPO plans) are waiting. They want to raise money for new projects but they are already holding so much inventory,” said Surajit Pal, sector analyst at brokerage Elara Capital. At least 12 real estate firms are suspending their offers despite getting final regulatory approval, according to analysts. Another six to seven firms have filed their draft prospectus. But only three real estate IPOs have hit the market so far this year. The line-up includes a long-delayed IPO from Emaar MGF, the Indian JV of Dubai’s Emaar Properties, a $600 mn IPO from Lodha Developers, a $600 mn offer from Sahara Prime City and a $515 mn issue from Embassy Property. An unhappy confluence of negatives means the prospects aren’t likely to brighten soon for Indian developers and their IPOs. Land costs are one issue. Land now accounts for two-thirds of total cost in some projects, compared with an average of 40 to 50 percent previously. In June, Lodha, among India’s top developers by sales signed India’s costliest land deal, agreeing to pay $850 mn for a plot in central Mumbai. Last month, Indiabulls Real Estate won two plots at land auctions in Mumbai for $430 mn, or twice the asking rate. “These are the highest-ever land prices paid at a time when housing prices have already crossed the peaks in 2007,” said Sanjay Dutt, chief executive at property services firm Jones Lang LaSalle India. To get their returns on the high land prices, developers have to push up prices for their housing units. “Only high-end apartments may be possible on these plots, and there is a limited target audience for that,” Dutt said, referring to the land auctions in Mumbai.
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